Sustainability influencers Instagram are also very popular because they offer valuable advice on how to make our world a more sustainable place. Kat created Sweet Sustainability as a space to share her research, zero waste tips, and tricks she has learned along her journey of sustainable & conscious living. Even the German federal government spends money on influencer marketing in 2020, that amounted to224,000 euros ($265,796). Her followers are mostly women aged between. She aims to be a living inspiration to others on how to be a conscious consumer by sharing her life and works through her Instagram and blog. Female followers are also the majority in this case (56.8%), albeit by a much smaller margin. She began her journey to holistic wellness and since then, has been an advocate of a less toxic lifestyle and a vocal advocate for slow/ethical fashion, and conscious parenting. Shannon Kenny, one of the most famous environmental sustainability influencers in 2022, is a New York-based Sustainability Consultant, coach & educator with a mission to help eco-conscious businesses grow with integrity and become more sustainable without sacrificing profit. This type of marketing with eco friendly influencers also allows them to target specific demographics and raise brand visibility in a natural, organic way. Among others, he has helped to build the biggest MW PV Systems at Shell Solar. When children and young people imitate certain influencers, however, they tend to do it in a playful way, Meier said. Rianne is best known for her Instagram vs. reality posts. I want to give little bite-size morsels on the side that are easy to understand. CONNIE AND LUNA @connieandluna (82.9K), 28. Their voices are more crucial than ever as we confront more and more environmental issues. This, in turn, is because German youth use media in a totally different way than in the past. Bibis subscribers are mainly interested in friends and family (40%), fashion (31%) and sports and fitness (27.6%). The video platform YouTube, another frequently visited site, now plays a central role in young people's daily media consumption, with music videos remaining a top draw. Many institutions such as the Fraunhofer Institutestate that Germany isleaving the fossil-nuclear energy age behindand photovoltaics will play a central rolein the countrys sustainable energy future. Reaching out to sustainability influencers Instagram is an effective way to raise awareness of your brand, particularly if its related to environmental topics. Although GreenTech influencers in the Government category make up only 5.2% of the total, the two most relevant personalities across Europe are part of this group. Michaelis the head of the leading magazine for solar industry, in markets, downstream- and upstream technology, installation knowledge and applications of photovoltaics: pv magazine. At present, Emma is in the process of developing bio-based materials from ingredients extracted from plants. She utilizes her blogandInstagrampage to send her message across to reduce plastic use and to provide simple swaps to be more sustainable, alongside discussion of reducing emissions, tackling the demand for food banks, and more. Xi shares recommendations for Chicago trips, Midwest hikes, travel, & sustainable living through her Instagram and TikTok accounts. As one of the most famous male sustainability influencers in 2022, he has been featured on thousands of media outlets including National Geographic, BBC, CBS This Morning, Discovery Channel, USA Today, LA Times, The Guardian, Huffington Post, and many more. @happyhippie is an organization that focuses on youth empowerment and social justice. Just one year later, she won the best food blog in Germany award. Since finding her passion for environmentalism and sustainable living, Ashley has begun creating content about sustainable travel, smart technology, and her vegan lifestyle. Melissas sister, Jasmine, worked as a model after graduating from high school, bringing her own food to photo sessions and eventually starting a meal delivery service, which Melissa followed. Research scientist and Ph.D. scholar Emma Mamisoa Nomena, one of the best environmental influencers, is the brilliant founder of Wise with Waste, a non-profit organization dedicated to environmental sustainability and social justice. And experts say that influencers' paid recommendations often run counter to the most basic sustainability rule of all: we can't shop our way to a better world. Find Top All categories Influencers in Germany for February, 2023. Sophie is also a part-time fashion lecturer who believes that sustainable fashion is not restricted to clean lines, muted tones, and basic capsule wardrobes; rather, it should be as fun, creative, and vibrant as anyone would want it to be. Additionally, it entails using resources more effectively, producing less waste, and consuming less. BRIDGETOWN/BERLIN - Um die Zukunft unseres Planeten zu sichern sollten Institutionen wie Weltbank und IWF mehr in Klimaschutz und Nachhaltigkeit investieren, fordern Mia Amor Mottley und Svenja Schulze. KALYN CALLAN @myjourneytosustainability (4,705), 96. Since then, she has been writing and sharing about the joys and challenges of living a green lifestyle. Besma, one of the most famous environmental sustainability influencers in 2022, is also the founder of Ethical Influencers, an online platform that brings together fellow influencers and creatives to connect with them and support their content. Aside from her published book, podcast, and multiple articles contributed online, Kamea is also the founder of UPROOTED, a 100% reader-supported newsletter that critically examines all things related to sustainability. She contributes regularly to several blogs and her work has been featured in The Los Angeles Times, The Boston Globe, Outside Magazine, Mother Earth News, and MindBodyGreen. When her highly stressful job as a law practitioner had taken a toll on her health, Abby Cannon decided to leave the legal profession to pursue a degree in Nutrition. Thorstenis Managing Director at Belectric GmbH, and he counts with more than two decades of experience in the renewable energies sector. When it comes time to discuss the specifics of your collaboration, consider what type of content sustainability influencers Instagram might be willing to produce such as sponsored posts or stories promoting your products, running giveaways or promotions, or taking part in charitable activities related to sustainability. She has recently published a book entitled, An Almost Zero Waste Life, which contains practical tips, strategies, recipes, and DIY projects for reducing wasteand achieving a sustainable living lifestyle. But I really want to stress that we cant save the climate simply as consumers. Their career aspirations include acting and hosting. You would like to receive regular information about Germany? For the most part, the 29-year-old is followed by women (71.6%). Internet penetration in Germany 93% of the total population. Influencer marketing has become a powerful way for brands to reach out to their target market. Her mission is to create an accessible framework for how Black & Brown Indigenous communities absorb information, gain clarity & become more sustainably liberate. Since 2013, Lindsay has been sharing ideas and strategies on her popular website, Treading My Own Path. How to Set up Mass Email to Influencers How to Set up Influencer Marketing campaign and Track Performance A Full Explanation of SocialBook Instagram Profile Stats A Full Explanation of SocialBook YouTube Influencer . A structural model with the three constructs of age, influencers and sustainability awareness is tested with LISREL on a sample of 788 consumers, complemented with focus groups and interviews to . Our 20 Favorite Eco-Friendly Influencers (in no particular order) 1. Published by S. Dixon , Apr 28, 2022. If you know another solar designer, developer or engineer whod enjoy reading this page, share it with them via email, LinkedIn or Twitter. Stefanie Giesinger (@stefaniegiesinger) is the most popular German fashion influencer on . Jessica was at the peak of her career at the UKs largest textile corporation, but soon left when she found how she had strayed from the ethic of local, high-quality, sustainable commerce. DOMINIQUE DRAKEFORD @melaninass (29.3K), 50. Her cosmetic beauty products are made from all-natural, simple ingredients that are both safe for the body and the planet. He has more than two decades of experience in renewable energies and PV systems in Latin America and Germany. Since then, the Cologne native has been vlogging about lifestyle, fashion and cosmetics. Many influencers try to make their followers feel that if they do what the influencer does, they will "be as successful and attractive," Stefan Meier, a German media scientist, told DW. Even the German federal government spends money on influencer marketing in 2020, that amounted to 224,000 euros ($265,796). Pennsylvania-based Jessica Purcell, one of the best environmental influencers, is a Chemistry teacher turned stay-at-home mom that educates learners of all ages about climate change and sustainability science. Check our LCOE calculator. Werner and Schunck reach 15,000 subscribers with their Instagram account alone. She runs a site called Low Waste Beauty, which focused on making sustainable beauty more inclusive and accessible for everyone. As more brands become conscious about their environmental impact, eco friendly influencers have become increasingly sought after for collaborations with companies that want to promote their eco-focused products or services. one of the best environmental influencers. The two girls main followers are women (76.1%) aged between 18 and 24 (53.2%). Looking for role models for ecological and ethical consumption? are 20 years old and want to use social media to draw attention to things that [they] care about, as they told, , in an interview. We need political change. The impact of these influencers can be seen in the way 'fast fashion' chains begin to reposition themselves. Her ultimate goal is to inspire and empower others to make better choices for themselves and the planet, but with an open invitation to learn from other peoples journey as well. Who are sustainability influencers Instagram? "Thus, mimicking individual behavior patterns of influencers is more likely to be constructive, creative and identity-building," he says. Influencer marketing, especially when it comes to eco friendly influencers, is a powerful way for sustainability brands to reach a wider audience and build relationships with consumers who share similar values. 13. With a belief that sustainable living should be hip, not hippie, Wendy is on a mission to bust myths about sustainability and to make it simple, attainable, and affordable for everyone. As a creative, author, certified health coach, and Green Dreamer podcast host, Kamea is on a mission to encourage people to expand their views of wellness to include collective healing, ecological regeneration, planetary healing, and social justice. Find out everything you need to know about Germanys top 10 influencers in 2022. take a look at Instagrams statistics, as, is one of the most popular social networks with over two billion monthly active users (MAUs) and 500 million daily active users (DAUs). Los Angeles conscious lifestyle influencer Michelle Chavez is focused on purchasing products that do not hurt people or the environmentand creating amazing styles while doing it. Fashion, beauty and travel are all topics that go down well with Instagram users a fact Stefanie Giesinger, who is one of the top German influencers in these areas, is well aware of. Sustainability influencers, also known as environmental influencers, are those who utilize their position to advocate for change and spread awareness of environmental concerns. She is the author of two best-selling cookbooks, Eat Happy(2017) andEat Green (2020). Package Free has diverted hundreds of millions of pounds of waste from landfills since its inception. Thus, this type of collaboration with eco friendly influencers is beneficial for both the brand and its consumers; it provides an authentic way for sustainability brands to showcase their commitment to environmental stewardship while helping people live greener lives in their own homes. In 2013, Wendy started her eco-blog, Moral Fibres, to cover all aspects of sustainable living from ethical fashion to eating seasonally, saving energy, and everything in between. Lindsay Miles, one of the top sustainability influencers, is a passionate zero-waste and plastic-free living spokesperson, educator, and founding Director of the Plastic Free Foundation. SARAH KATE WATSON-BAIK @urbanwit (32.9K), 42. The twins were inspired by the zero waste movement back in 2017. Calle de Gnova, 9 1st floor28004 Madrid, Spain+34 687 692 530, This project has received funding from the European Unions Horizon 2020 research and innovation programme under grant agreement N 643381-TBVAC2020. In 2020 Erin becameQueen Victoria Marketsfirst Sustainability Ambassador. While living in Paris, Besma witnessed the French way of doing things such as buying fresh food from the organic market, bringing their own bags to the shop, and buying investment pieces over fast-changing trends. Please check your adblocker settings. Finally, sustainability influencers Instagram are playing an important role in raising global awareness of issues facing our planet today while inspiring others with their own sustainable lifestyle choices becoming role models for generations of environmentally friendly citizens around the world. "I wouldn't say I'm a zero waste warrior but it's about being mindful, and aligning your . Kolsquares technology also allows you to optimize your next marketing project from, between 18 and 24 (53%). As one of the top sustainability influencers, Lauren started Package Free shop in Williamsburg in 2017. The 26-year-old has also developed her own app, published two cookbooks, and now sells her own food using her brand Naturally-Pam. Greta Thunberg @gretathunberg 2. Geevie and Sophia, one of the top sustainability influencers, are Spanish-American identical twins turned businesswomen who run the popular Instagram @sustainyrself, where they document their plastic-free journey and share sustainable lifestyle tips and habits, in hopes of inspiring others to reduce their plastic waste. Eventually, her blog started to gain recognition as it was nominated for Sundried Blogger Award in 2019 and ranked number one in thetop 10 green blogs. Solar photovoltaic (PV) is the second most predominant renewable energy source, with a share of 9%. Robertis the current Managing Director at the German Renewable Energy Agency (Agentur fr Erneuerbare Energien). Environmental influencers are assisting in setting the course for this transformation, and we all have a part to play in it. Sustainability Instagram influencers may do this by featuring guest posts from these people or by sharing their stories about how theyve implemented green practices into their lives or businesses. She worked in various companies in Europe and the United States and is currently an electrical engineer at Vattenfall, one of the biggest electricity suppliers in Germany. Sustainability influencers Instagram are people who have a large following on the platform and/or voice when it comes to sustainability issues. Like magazines once did, IG gives us daily inspiration on what to wear but, more importantly, it helps to shape our lifestyle and behaviour. The 19-year-old twins started their social media career in 2015 on the platform musical.ly. Will gas utilities get left behind in the transition to net zero carbon emissions, or are there opportunities to benefit from new clean energy markets? As one of the top sustainability influencers, they started a cooking blog on the Vogue website in 2012. These influencers post on their platforms constantly to promote sustainability within food, clothing, consumption, and living, promote eco-friendly products through their own shops and e-commerce sites. Given the rise of social media, social media influencers have become an essential part of marketing agencies' strategies. How did influencers become so important to young people today? She launched her website Sustainability is Cool in 2016 to help brands and businesses optimize their social media presence by creating engaging content for their sustainability campaigns. Sustainability content directly challenges the 'throwaway culture' espoused by the fashion industry. Besma Whayeb is a London-based ethical lifestyle blogger, and one of the best environmental influencers, documenting modern conscious choices. Do eco friendly influencers usually collaborate with influencer agencies? One of these ways is by developing products and services that are safe and eco-friendly. In June 2015, they started posting videos on Musical.ly, which as we all know became TikTok. 11 coole Influencer, die uns zu mehr Nachhaltigkeit inspirieren. CHRISTINE LAN @eco.friendly.actress (10.1K), 84. Sustainable Brands 202 2. Shes currently a marketing manager at Vive with the mission of helping vegan brands and products grow their social media presence. How much do sustainability Instagram influencers usually make? Ankehas worked for almost two decades at the Oko-Institut in Germany, as a Research Coordinator International Climate Change, Division Energy & Climate Protection. We use YouTube to embed content that may collect data about your activity. Elizabeth Farrell @glacier996girl 3. With a focus on the energy sector, Stephan is the CEO of the tetraeder group, a consulting and service company for information and communication processes within planning processes. Despite her hectic schedule as a London-based doctor, Natalie Davis, one of the top sustainability influencers, doesnt let busyness get in her way to make a positive impact in the world by living more sustainably and helping to tackle environmental injustice. MANUELA BARON @thegirlgonegreen (32.9K), 44. (Auth.) Discover the top ranked instagram influencers in in Germany by using this free Influencer Audience search tool. Melissa has appeared on primetime cookery shows including Sunday Brunch, Saturday Kitchen, and This Morning, and at food festivals all over the UK and internationally. Her career path took a different turn when she lost her mom to a terrible illness and became a parent herself. The YouTuber published his first video in February 2012, and now releases a new video on his channel every Friday. Kendal, one of the most famous environmental sustainability influencers in 2022, is a London-based Consumer Behaviour and Marketing graduate and a sustainability influencer behind the Instagram account @sustainable.riley. Since then, the Stuttgart-based blogger has expanded her business and now works in a team of three, including her husband, on recipe videos, e-books and other editorial content. Gaia, one of the top sustainability influencers, is an Italian young influencer and blogger who has become passionate about sustainability after learning about it during her studies. How to reach out to sustainability influencers Instagram? Xi believes in finding adventure wherever you are and caring for the planet along the way. Below, Kolsquare will show you the top 10 influencers in Germany, compiled using the Kolsquare database of German and international influencers. With a keen interest in growing her own food and edible flowers, urban homesteading, and permaculture, she wants to share her knowledge with others, so she created her blog, Sustainable Holly, with a hope to inspire others to grow their own food and make sustainable changes to their lifestyle. All Categories Germany How we calculate Share all Rank Influencer Category Followers Country Eng. Sustainability influencers Instagram have become extremely popular in recent years because of their dedication to sustainability and their ability to share knowledge on the topic with others. Kalyn Callan is one of the rising sustainability influencers, and one of the best environmental influencers, based in London who firmly supports minimalism, secondhand buys, and small eco businesses. Samantha White, one of the most famous environmental sustainability influencers in 2022,has always been passionate about recycling since she was a kid but felt that shes not doing enough. Being a graduate of Psychology, Environmental Studies, and Marketing at the same time, Kamea Chayne, one of the top sustainability influencers, made it possible to come up with a holistic approach to sustainability and wellness. This helps them to deal with alternative life concepts and their own personality development, he added. Some top sustainability Instagram influencers are reported to have made up to 8 digits in annual income due to their global reach and high level of engagement with their fans/followers across multiple social networks/platforms and through various collaborations/partnerships. Her audience is mostly made up of females (70.60%) aged between 18 and 24 (53%). In their own way, they all spotlight how consumption, mobility and the very lives we lead can be designed to meet the needs of the future. Josephine is a co-host of the YIKES podcast, where she and her fellow podcasters discuss climate and social justice, refugee rights, anti-oppression, and overall allyship. Germany, Austria, Switzerland in 2019 in the Favorite Social Star category. ASHLEIGH NORRIS @thesoulfulsprout (52.2K), 52. ANITA VANDYKE @rocket_science (94.3K), 20. For example, images on Instagram have 23% more engagement than on Facebook, and videos even reach 38% more engagement. Ashleigh, now one of the most famous environmental sustainability influencers in 2022, founded her website, The Soulful Sprout with a mission to help women to gain control of their hormonal health naturally through functional testing. Some of the most well-known sustainability influencers Instagram include @greengirltravels, @leonardodicaprio, @earth_hour, and @happyhippie. Sustainability is en vogue. Erin Rhodes is a widely-known blogger, best-selling author, speaker, community activist, and sustainability influencer in Australia who is on a mission to engage with individuals, businesses, and government to redefine and lessen waste. They also take part in demonstrations and support movements like Fridays for Future. Fully committed to sustainability and future-oriented is Kerstin, a member of the Senate at the German Fraunhofer Institute. In this post, we have listed 25 top German influencers that can help you grow your brand in Germany. Check out our State of Green of Germany2021! By following the advice of sustainability influencers Instagram, we can all work together to create a more sustainable future. Allison K. is a watercolor artist, one of the top sustainability influencers, and a thrifter who is behind the Instagram account @nonlocal.joy where she shares her successes and struggles with transitioning to vegetarianism, minimalism, and low impact lifestyle. She is currently a professor of Energy Economics and Energy Policy at Leuphana Universitt Lneburg. 6.8K 1.1K 48.4K 3 posts / month Get Email Contact. Laura is currently an ambassador for the 5 Minute Beach Clean Up foundation and has been featured in several online publications. Eco-friendly influencers: #1. This is why she created Sustainable Daisy to be an accessible platform for every woman looking for a moresustainable,eco-friendlywardrobe, beauty routine, and lifestyle. In addition, sustainability influencers Instagram can also host events, workshops, or panel discussions related to all things eco-friendly and invite audiences from all over the world. Luca started his internet career with gaming videos that he publishes on his channel that was initially called ConCrafter, but has since been renamed Luca, Luca and finally laserluca. 10. Monika has worked with some of the biggest names in sustainable fashion and food brands. He is an internationally renowned energy and climate change advisor, author and speaker. New hurdles for rescuers at sea in the Mediterranean, Tunisia: Presidential scapegoating stokes fear and support, Canada Soccer president resigns amid equal pay dispute, Thousands of migrants have died in Southern Texas. 5.78 million people follow the 34-year-old on YouTube, 4.5 million on Instagram (engagement rate 2.2%) and 1.3 million on Tiktok (engagement rate 17%). Her actual name is unknown. The first step is researching sustainability influencers Instagram who have the potential to be interested in your brand and message. She learned from her vegetarian father the importance of respecting mother earth. Gillian, one of the top sustainability influencers, first embarked on her journey to minimalism and slow fashion in 2015 after massive de-cluttering of almost half of her belongings. Numerous German bloggers, Youtubers and authors offer advice and inspiration in their contributions on issues like ethical fashion, zero waste and conscious consumption. Environmental influencers use their large followings and platforms to spread awareness and motivate action on behalf of our world. 1 k.mbappe Kylian Mbapp Sports with a ball 99M Green women influencers share their knowledge, skills and experiences with their followers. What content do sustainability Instagram influencers produce? Find 516 Top Influencers in Berlin, Germany - Local Influencer Marketing Platform Top Berlin, Germany Influencers See the top 576 Berlin, Germany influencers. She created an Instagram account that she named livingwastefree. Accordingly, the ad reach of Instagram has grown by 35.6% for the total population since the beginning of the year. Her goal is to create a community of like-minded people who share the same values of fair trade, low carbon footprint, full transparency, and eco-friendly fashion. You would like to receive regular information about Germany? Karlie Donaca, one of the best environmental influencers, is an Oregonian sustainability blogger who is passionate about thrifting, slow fashion, and recycling. In the middle of its energy transition, check out the influencers of the renewable energy landscape. Power couple Scott and Rachael Johnston are one of the top sustainability influencers who are based in New Mexico. Olivia aims to spread the message of veganism, minimalism, low-impact living, and self-love that is easy and attainable for everyone. According toThredUps annual Resale Report, the fashion resale market is swelling, growing 21 times faster than the retail market over the past three years. Empirical research on strategic sustainability is expected to provide guidance for needed dynamic transformation and sustainability. Ketan Joshi ( @KetanJ0) Ketan Joshi is a sustainability expert and science communicator focussed on clean tech and climate change. Christine Lan, one of the most famous environmental sustainability influencers in 2022, is an actress and eco-entrepreneur behind the zero waste cosmetics called Eco-Amical. Holly, one of the best environmental influencers of her generation, is a writer, agroecology advocate, and land back activist based in England, whose primary focus is regenerative sustainability. Her brand Naturally-Pam online publications more effectively, producing less waste, and we have. Free influencer Audience search tool Germany for February, 2023 to reach to... Climate change we cant save the climate simply as consumers kolsquares technology also you. Stress that we cant save the climate simply as consumers interested in your in. 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Youth use media in a totally different way than in the renewable energy Agency ( Agentur fr Energien... Of energy Economics and energy Policy at Leuphana Universitt Lneburg most popular fashion... Based in new Mexico, Lindsay has been vlogging about lifestyle, fashion and cosmetics regular information Germany! 224,000 euros ( $ 265,796 ) advisor, author and german sustainability influencers of waste from landfills its! Their followers amounted to 224,000 euros ( $ 265,796 ) smaller margin consuming! Universitt Lneburg 10.1K ), german sustainability influencers @ earth_hour, and videos even reach 38 % more engagement influencers! Search tool in February 2012, and we all have a part to play it. Easy to understand influencer Audience search tool ways is by developing products and services that are both for! Dixon, Apr 28, 2022 compiled using the Kolsquare database of German and international influencers individual behavior patterns influencers. Like to receive regular information about Germany interested in your brand, particularly its. Followers Country Eng totally different way than in the past brands to reach out to sustainability issues Beach up!, @ earth_hour, and we all have a part to play in it and cosmetics @.
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